Stop guessing who to target. OpeRev tells you who fits, how to position, and what's working — intelligence woven into every workflow.
The ICP Builder is a guided wizard that walks you through defining your Ideal Customer Profile across every dimension that matters. Once built, OpeRev automatically scores and tiers your entire database — no spreadsheets, no manual tagging.
Industry, company size, revenue range, geography, and business model — define what the ideal company looks like structurally.
What tools do your best customers use? Target by tech stack, integrations, and platform signals that correlate with closed-won deals.
Define who you don't want. Anti-ICP criteria exclude bad-fit prospects before they waste sales time — flagged automatically at import.
When your ICP is defined, OpeRev scores every contact and account in your database against it — instantly. New contacts get scored on import. When you update your ICP, everything re-scores automatically.
Your best-fit prospects. Prioritize for immediate outreach. These match your ICP on all or most dimensions and have the highest close probability.
Good fit with some gaps. Worth nurturing and engaging with targeted messaging. Often converts with the right sequence and timing.
Partial fit — possible but not priority. Engage only when Tier 1 and 2 pipelines are saturated. Monitor for signals that move them up.
Paste a company URL into OpeRev and get back structured intelligence — their positioning, features, tech stack signals, social proof, and ICP-relevant signals extracted automatically. Turn research that used to take an hour into a 10-second operation.
Understand how a company positions itself — value proposition, target market, and key differentiators — in structured format ready for outreach personalization.
Identify what products and capabilities a company offers. Useful for both prospecting research and competitive analysis in parallel.
Cross-reference website signals against your ICP criteria. Instantly know whether a prospect matches your profile before spending outreach effort.
OpeRev analyzes your competitors' positioning alongside your own, then generates structured differentiation insights, campaign angles, and battle card content — automatically. Stop building competitor decks by hand.
Your positioning versus a competitor — messaging, features, ICP signals, and social proof — presented side by side in structured format for immediate use.
Identify features and capabilities your competitors lack or de-emphasize. These gaps become your campaign angles and objection-handling ammunition.
OpeRev suggests specific campaign messages built around your competitive advantages. Feed these directly into your sequence and campaign copy.
Stop guessing. Start scoring. Access the full ICP engine and intelligence layer.
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