Revenue command center

Turn every revenue signal into action.

OpeRev connects prospecting, enrichment, ICP scoring, outreach, pipeline, attribution, and customer lifecycle work so lean revenue teams can move from signal to sale without stitching together five tools.

Workspace preview with example records.

Revenue command view Example workflow

Signal detected

Ridgeway Systems is showing buying motion.

OpeRev links the signal to contact context, ICP fit, campaign work, pipeline, and customer history.

Hiring SDRs Uses HubSpot Series A High website intent
Website intent spike Hiring SDRs + HubSpot + expansion page change New
Ridgeway Systems B2B SaaS | Series A | 51-200 employees Matched
Dana Lee Revenue Operations Lead Decision maker
ICP score 91 / 100 Tier 1
Expansion campaign Hiring growth creates pipeline pressure Ready
Sequence status 3-step founder-led outbound Draft
Pipeline review 3 open deals Forecast
Lifecycle event Renewal window in 47 days Watch
  1. 01Find signal
  2. 02Enrich account
  3. 03Score fit
  4. 04Build campaign
  5. 05Launch sequence
  6. 06Create deal
  7. 07Track customer
Signals become actionEvery account, contact, campaign, deal, and customer event stays connected.
Example records shownPublic previews use fictional records and do not imply customer proof.
Operator controlSuggestions move to review before teams launch customer-facing workflows.

Revenue object graph

Your CRM records what happened. OpeRev helps teams decide what should happen next.

The command-center view is powered by connected contacts, accounts, campaigns, sequences, deals, customers, contracts, forms, and revenue signals.

OpeRev object graph Turn every revenue signal into action Example workflow
Contacts Dana Lee
Accounts Ridgeway Systems
Campaigns Expansion campaign
Sequences Reviewed outreach
Deals Pipeline review
Customers Northstar Logistics
Contracts Renewal window
Forms Lead capture
Revenue Signals Website intent spike

Ask OpeRev

Describe the market. Watch the system assemble the motion.

This public preview shows how an OpeRev workflow can move from signal to review-ready action using example records.

  1. Searching accountsWaiting
  2. Enriching decision makersWaiting
  3. Scoring ICP fitWaiting
  4. Finding campaign angleWaiting
  5. Building sequenceWaiting
  6. Ready for reviewWaiting
Ready to review matched contacts across target accounts. Example output. No backend AI execution is running on this public page.

Operating loop

One operating loop from signal to expansion.

Find -> Enrich -> Score -> Engage -> Close -> Expand. Each stage is useful alone, but the advantage is the connection between them.

Click any stage to inspect the workflow. Example records shown.

Find

Build the market from signals, not guesswork.

Identify accounts, contacts, and public signals that suggest a real revenue motion is forming.

Find workspace
Website intent spikeHiring SDRsNew
Ridgeway SystemsB2B SaaSMatched
Object createdAccount + contactLinked

Enrich

Turn partial records into usable revenue context.

Add company, contact, website, and account signals before the team starts outreach.

Enrich workspace
Ridgeway Systems51-200 employeesAdded
Dana LeeRevOps leadAdded
SourceWebsite intent spikeAttached

Score

Explain why an account fits before time is spent.

Score records against your ICP and separate best-fit accounts from low-fit noise.

Score workspace
ICP score91 / 100Tier 1
ReasonHiring growthStrong
No-fit flags0Clear

Engage

Launch reviewed campaigns and sequences from the same graph.

Launch campaigns and sequences from the same objects sales and marketing share.

Engage workspace
Expansion campaignPipeline pressure angleReview
Sequence3 stepsDraft
Dana LeeEnrolled after approvalReady

Close

Carry source context into pipeline movement.

Track pipeline with deal history, source context, and campaign influence intact.

Close workspace
Pipeline reviewOpen opportunityCreated
StageQualifiedOpen
AttributionExpansion campaignLinked

Expand

Keep customer work connected after close.

Move closed accounts into health, renewal, lifecycle, and expansion workflows.

Expand workspace
Northstar LogisticsHealth 82Watch
Renewal47 daysUpcoming
ExpansionUsage spikeOpen

ICP scoring preview

See how signal weight changes the next action.

Toggle signals to update the score, fit tier, suggested motion, and recommended next action.

Click a signal to see what OpeRev does next.

ICP Score 91
Fit Tier Tier 1
Suggested Motion Founder-led outbound
Next Action Build campaign around hiring growth and pipeline pressure.

Connected system

Revenue does not break because teams lack tools. It breaks because the tools do not talk to each other.

OpeRev replaces fragmented handoffs with one connected object model for the work revenue teams repeat every week.

Fragmented stack
Prospecting
Enrichment
Outreach
CRM
Attribution
Customer tracking
OpeRev system
Contacts
Accounts
Campaigns
Sequences
Deals
Customers
Contracts
Forms
Revenue Signals

Role workflows

Every team sees the same revenue graph from its own angle.

Switch roles to see how the pain, workflow path, relevant objects, product view, outcome, and CTA change without splitting the system.

Explore by role. Auto-advances until you choose a role.

SDRs and BDRs

Generate qualified pipeline without tool switching

SDR/BDR teams lose momentum when list quality, enrichment gaps, and sequence readiness are checked in separate places.

  1. Build list
  2. Enrich records
  3. Score fit
  4. Enroll sequence
  5. Follow up
Scored prospect list
Website intent spikeRidgeway SystemsDana LeeICP scoreSequence readiness
Website intent spike Hiring SDRs + HubSpot New
Ridgeway Systems ICP 91, Tier 1 Prioritize
Dana Lee RevOps lead Enroll
Sequence readiness 3-step outbound ready Review
OutcomeA rep can see which accounts are ready, why they fit, and what follow-up should happen next.

Account Executives

Close with account context already connected

Account executives lose time when deal context, attribution, and next action clarity have to be reconstructed after handoff.

  1. Review account
  2. Inspect signals
  3. Prioritize deal
  4. Move stage
  5. Confirm next step
Deal timeline
Ridgeway SystemsPipeline reviewDana LeeCampaign historyNext step
Pipeline review Deal context complete Open
Source path Expansion campaign -> sequence reply Linked
Buying group Economic buyer + RevOps lead Mapped
Next action Confirm buying committee Review
OutcomeAn AE can move the deal forward with source context attached instead of rebuilding the story from scattered updates.

Marketing Teams

Run campaigns that connect to revenue

Marketing teams lose visibility when lead capture, scoring, and campaign-to-pipeline movement live in different systems.

  1. Capture lead
  2. Enrich
  3. Score
  4. Attribute
  5. Route
Form-to-pipeline attribution
Expansion campaignFormsICP segmentPipeline reviewAttribution path
Expansion campaign Website intent segment Active
Form flow Submission -> enrichment -> score Connected
Influenced deal Pipeline review Attributed
Next action Tune target segment Review
OutcomeMarketing can see which programs create movement, where sales follow-up starts, and how fit criteria affect conversion.

Customer Success

Manage renewal and expansion from the same revenue graph

Customer Success teams start over after close when renewal risk, expansion timing, and handoff context are disconnected.

  1. Track health
  2. Monitor renewal
  3. Detect expansion
  4. Route action
  5. Update account
Health and renewal card
Northstar LogisticsContractHealth signalRenewal windowExpansion path
Northstar Logistics Health 82 Watch
Contract Renewal in 47 days Upcoming
Expansion signal New team activity Open
Next action Create renewal play Review
OutcomeCustomer Success can see what changed, what risk exists, and where renewal or expansion work should go next.

RevOps and Revenue Leaders

Operate the revenue system instead of reconciling it

RevOps gets stuck stitching reports and reconciling systems when the stack records activity but does not connect execution.

  1. Model objects
  2. Govern data
  3. Inspect attribution
  4. Improve motion
  5. Review cadence
Operating system controls
Revenue signalsAttribution pathPipelineICP rulesRole workflows
Object health Contacts, accounts, deals Mapped
Attribution path Expansion campaign -> Pipeline review Linked
ICP drift Tier rules changed Review
Next action Update operating cadence Ready
OutcomeRevOps can govern the revenue system while teams work, instead of reconciling it after every meeting.

Founders

Run early revenue like a system from day one

Founder-led GTM becomes fragile when early lists, outbound, pipeline, and customer notes start in scattered files.

  1. Inspect signals
  2. Choose motion
  3. Assign ownership
  4. Review revenue
  5. Scale roles
Founder command view
ICPAtlasCloudMorgan PatelSequenceFounder pipeline
ICP Founder-led SaaS segment Set
AtlasCloud Tier 1 target Prioritize
Sequence 3-step founder note Draft
Founder pipeline First opportunity Tracked
OutcomeA founder can run the first revenue motion in one place and hand it off cleanly when roles get added.

Pricing

Start self-serve. Bring sales in when rollout gets complex.

Plan details stay direct on the page. Billing requirements and commercial terms are confirmed during signup or sales review.

Solo

For one operator building a connected revenue motion.

$49per month
  • 1 user
  • Contact database and prospecting
  • CSV import and export
  • Web enrichment: 100/month
  • Campaign management
  • Pipeline tracking
  • Email sequence templates
  • 1 embeddable form
  • Email support
Start free trial

Growth

For teams that need broader attribution, intelligence, and lifecycle coverage.

$299per month
  • Up to 15 users
  • Everything in Team
  • Competitor analysis
  • Advanced ICP scoring and validation
  • Portfolio view
  • Custom integration support
  • Dedicated account manager
Start free trial

Enterprise

Custom rollout, security review, and commercial terms for larger teams.

Customcontact sales
  • Custom users and workspaces
  • Everything in Growth
  • Security and legal review support
  • Custom onboarding and migration
  • Custom retention and integration needs
  • Commercial terms by agreement
Talk to sales

Trust

Serious teams need clear security and legal surfaces.

Security, privacy, terms, and cookies are public routes. Detailed security, legal, and commercial specifics can be reviewed with the OpeRev team.

Revenue runs here.

Run revenue from one connected system.

Start with the self-serve trial or talk to sales about a team rollout.